isdin 💙 Seas and Oceans
At ISDIN, We Care for Seas and Oceans
Seas and oceans cover 71% of our planet's surface and are a key ally in combating climate change. A healthy sea means a healthy planet, so by caring for the Earth and its oceans, we are also caring for people. That’s why ISDIN is committed to rejuvenating the Mediterranean.
The sea that witnessed our birth
The Mediterranean saw our birth and, since 1975, has inspired us with its beauty, wealth of species, and its unique ecosystem, one of a kind in the world. This is why we want to rejuvenate it and ensure that future generations continue to enjoy its warm and welcoming waters.
Threats
Our Mediterranean Sea faces major threats, such as acidification, warming, and plastic waste.
The latter is a significant challenge. Every day, 730 tons of plastic are dumped into the Mediterranean Sea*.
*Source: United Nations Environment Programme. "State of the Environment and Development in the Mediterranean." 2020
https://planbleu.org/wp-content/uploads/2021/04/SoED_full-report.pdf
Magic - At ISDIN, we are committed to helping reverse this situation.
Through ISDIN's Fusion Water Magic, we have made a commitment to our sea: every unit sold of this sunscreen will help remove the equivalent weight of its packaging in plastic from the Mediterranean.
How
Together with Gravity Wave, sustainability entrepreneurs promoting a model where fishermen collect plastic, they encounter every day to give it a second life.
Much done, much to do
In 2023, we collected 65 tons of plastic through sales of Fusion Water Magic. This year, our goal is to reach 200 tons with the help of ISDIN Lovers*.
*Under the agreement between ISDIN and Gravity Wave, in 2024 this organization will collect 200 tons of plastic on behalf of ISDIN. This amount has been calculated based on early-year sales estimates for Fusion Water Magic products in 2024.
